Parade

Parade is a sustainable underwear company that strives to create inclusivity for all types of people, no matter their size or gender. Their products are from reclaimed, recycled, or regenerative materials.

I spearheaded Parade’s community creation efforts in Boston by sharing their story through the collaboration of micro-influencers.

Focal Points:

• Building Community Strategy in Boston

• Researching and Collecting Creator Profiles

• External Outreach for Collaborations

• Head Partnerships

• Create Instagram for Boston Parade