Sales
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Sales •
I transitioned at Bazar from online marketing to build and lead a sales team.
The first task was to establish our strategy: what types of users fell into which priority category, when to end the flow, and what messaging to send them.
User Flow
Grew Bazar’s consumer base by…
10x
Sales team increased revenue by…
200%
The Process
Hey, my name is Sydney! Does your buyer have a moment to chat?
Subject: Shhh… we have a secret for you! 85% OFF
I wanted to check in on you… how’s sourcing inventory for the spring going?
We’ve dropped some new brands! Check them out before they disappear!
Hey Simon, Sydney here! We’ve missed you on our platform this week and wanted to alert you to some new drops by your favorite brand! Check them out…
Our team makes hundreds of calls, emails, and texts every day.
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I was in charge of creating all scripts, email and text copy including graphic attachments. All had to be updated on a weekly basis to keep it fresh and enticing.
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We honed in on personalized messaging and recommendations that resulted in increased sales by 10x within our first quarter.
Weekly Performance Reviews
↑ The visuals above demonstrate the analytics and metrics from a weekly meeting.
Checking in every day with the team was critical to immediate problem solving and growing a strong strategy.
However, I conducted weekly progress reports to show analytics team-wide informing everyone of their KPI’s and facilitating collaboration.
Account Management
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Account Management •
As our numbers grew, it was necessary to start managing accounts on a personal level. Our sales team went from recruiting to becoming personal assistants to customers.
My priority was to create User tiers, assign each User to a tier, and then determine how often to send them information*, in what format (text, email, call), and what would be sent to them.
*I also created the content we sent to our Users.
The Tier System:
Orders Delivered Users
Placed Orders Users
Product In Cart Users
No Orders Post 1-Week Sign-Up
Less Interested Users
New Users
The Process
Is it just me or is it getting warm in here? That’s right… spring is coming! Get ready with stellar discounts of 60-95% OFF for your spring collection.
Subject: I Know You Don’t Believe Us
It’s hard to believe that our products are 60-95% OFF MSRP, and we don’t blame you. It’s seems a little too good to be true! But inventory is moving quickly and we want to give you first pass on a couple pieces we think you’d love…
After automating texts, we had thousands of users being contacted twice a week with new deals, drops, and bumps.
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Our email click-rate was always over 60% due to eye-catching subject lines, and because of individually curated products within the emails, which led to sales 30% of the time.